Smart Agency Growth with Clever Strategy

Garrett Mehrguth is the co-founder and CEO of Directive – a search marketing agency for enterprise brands headquartered in Irvine, CA. He is fascinated by the role that search marketing plays in empowering companies and people to connect and has dedicated the last five years toward that passion. Since its establishment in 2014, he’s led Directive into expansion globally, including London, Latin America, Australia, and Canada.

Episode highlights with Garrett Mehrguth

• How not getting a job and “The Green Hornet” led to the start of his successful agency
• How gift cards play into getting Garrett meetings – and growing a lot
• How being good vs being great has led to success and mastery
• What the difference is between value props and incentives
• How EBITA numbers work into your future prospects
• How Garrett pays himself

Lightning Round with Garrett Mehrguth

• Best advice: Be great at one thing and good at everything else
• Habit that contributes to success: Being horribly dissatisfied as a human being
• Recommended tools: Youtube and books on fishing
• Recommended books: Hiring: Who by Geoff Smart, Sales: Winning By Design, Good To Great by Jim Collins, Managing The Professional Services Firm by David Maister, What You Do Is Who You Are by Ben Horowitz

Connect with Garrett Mehrguth, plus resources

• Garrettmehrguth.com
• Youtube
• Directive

Quotes from Garrett Mehrguth’s episode

• “Everyone’s codependent on timing – timing’s the biggest reason things don’t work.”
• “I assume you didn’t get the check.”
• “I feel like that’s a Macklemore song.”
• “I read everything I could find on SEO.”
• “I’m just wildly competitive.”
• “Whatever you are – just do that.”
• “I copy everybody else then I try to do it different.”
• “People are so scared about wasting money that they don’t make any.”

Takeaways from Garrett Mehrguth’s episode

• Find creative ways to spend that marketing budget and get prospects’ feet in the door
• Want to win? Figure out how to be the best at something

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