Niching Down and Scaling Up to a 7-Figure Agency

Chuck Peters is the father of twins +1, married for 15 years, entrepreneur, CEO, and salesman. Chuck 3X’d his agency’s revenue in 2022, breaking through a revenue ceiling that had been taunting him for years, and growing his team to over 20 people in the process. He niched down, scaled up, and is now a 7-figure agency. He’s worked with UGURUS for a couple of years.

Episode highlights with Chuck Peters

• What the business looked like a couple of years ago vs. now
• How Chuck grew his team to 20 people
• What happened when Chuck learned a new hiring process
• What the unfair advantages are when you niche down
• How Chuck broke the ice in a nerve-wracking presentation 
• What gives Chuck the best response in speaking engagements

Lightning Round with Chuck Peters

• Best advice: Love people, no matter what
• Habit that contributes to success: Never quitting
• Recommended tool: The Bible app, Trello
• Recommended book: The Book of John

Connect with Chuck Peters, plus resources

• Twitter – @ChuckPeters7
• [email protected]
• 714-478-6961 – feel free to reach out!

Quotes from Niching Down and Scaling Up

• “What if I learn everything in the first 30 days?” – “You won’t.”
• “It’s not gonna be worth it if you don’t do it.”
• “We’re number three on that checklist!”
• “We lived off 3 or 4 people for 10 years.”
• “I actually wanted to hire someone, even though I didn’t think I needed anyone.”
• “You put her on the phone with a real estate agent, and that’s immediate credibility.”
• “You’re competing with an agency that already knows what the client wants.”
• “We didn’t start this year on that list.”
• “They sign up in droves, man.”
• “I had to work for it!”
• “I get the biggest response… when I’m the most authentic and I take a few minutes to communicate encouragement.”
• “Their goals are my goals.”

Takeaways

• Follow a good plan to niche down! When you’re established as the authority, your niche will want to work with you and your agency can grow.
• Even if you’re not the most knowledgeable person in the room for your industry (design, paid ads, etc), if you bring what you know to a niched group like real estate, they’ll be blown away by what you can teach them.

Sponsors For The Digital Agency Show

Ready for a managed hosting provider that is going to get your clients the performance, reliability, and support you need? Get started with Cloudways today with a $50 hosting credit using code “DASCW”.

Outsourcing services for digital agencies–website design & development, eCommerce, SEO, content marketing, link building – E2M.