๐Ÿ“ฃ Freelancers ๐Ÿ“ฃ Developers ๐Ÿ“ฃ Early-Stage Agency Ownersย 

Episode 274

Work With A Fascinating Niche With Ideal Clients

With Marc Gutman

Marc Gutman is the founder of Wildstory, a brand strategy and design studio agency.

Heโ€™s done a lot of amazing work in the outdoor and adventure space, and recently a lot of B2B tech, including his recent client, Cold Quanta. 

Marc is a storyteller, entrepreneur, adventurer, and idealist. Marc has held several positions in the story business.

He served as Story Editor for Oliver Stoneโ€™s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.

He has worked on movies with Sean Penn, Jennifer Lopez, Al Pacino, Jamie Foxx, the Farrelly Bros, Bill Murray, Chris Rock, Mark Whalberg, and Jennifer Aniston.

In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion-dollar tech company in Boulder, Colorado.

Episode highlights

  • Whatโ€™s the niche pivot? Hereโ€™s the evolution of Marcโ€™s career
  • How business is โ€œlike Game of Thronesโ€
  • Why B2B and tech are so ideal to work with for Marc
  • When creative resistance shows up
  • Do we put too much emphasis on what the niche market is rather than other details in working within a certain industry?
  • How Marc is working within a niche but with a wide variety of clients

Lightning Round with Marc Gutman

  • Best advice: Never leave fish to find fish
  • Habit that contributes to success: Commitment to running and physical fitness


Connect with Marc Gutman + Resources

Quotes from Marc Gutman

  • โ€œThereโ€™s an illusion of stability. That weโ€™re going to set it and forget it.โ€
  • โ€œSo much is determined by the cultural zeitgeist thatโ€™s going on in the world.โ€
  • โ€œTheyโ€™re totally lit up about it. Thatโ€™s infectious, right?โ€
  • โ€œI try not to come in with a preconceived notion.โ€
  • โ€œPeople wanna know who you are.โ€
  • โ€œStop changing the process.โ€
  • โ€œOne foot in front of the other.โ€

Takeaways

  • Itโ€™s all about evolution. If you stay the same, youโ€™ll be pretty boring! 
  • Tech and B2B companies need your services, make an impact, and can afford to pay. Can you claim the same for your niche?

Sponsors For The Digital Agency Show

Ready for a managed hosting provider that is going to get your clients the performance, reliability, and support you need? Get started with Cloudways today with a $50 hosting credit using code โ€œDASCWโ€.Outsourcing services for digital agenciesโ€“website design & development, ecommerce, SEO, content marketing, link building โ€“ E2M.

Marc Gutman on the Digital Agency Show: Work With A Fascinating Niche With Ideal Clients

POPULAR PODCASTS

SUBSCRIBE NOW

The Perfect Web Proposal Template

39 Lead Gen Strategies Checklist

Own Your Market Field Guide

Free Live Trainings

Access To Training Recordings

Exclusive Community Access