E95: Branding is more than a logo with Stæven Frey

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Show Notes:

Stæven Frey is the founder of Quantum Branding. He creates authentic and memorable brands that grow and sell with the power of branding science. Stæven is a branding master who has helped over 150 major brands, and launched over 500 products in the marketplace. He’s worked with Target, Cracker Barrel, Walmart, and Mars Petcare. He recently launched a white label branding service for other digital agencies.

He’s a student of UGURUS UACADEMY.

Highlights:

• Why Stæven says branding is more than a logo.
• What Branding Baseball is—and how it can help you.
• Why branding is like a superhero costume at a black-tie event.
• How to approach a logo conversation with a client.
• Best advice ever received: You’re either green and growing or red and rotten.
• Habit that contributes to success: Learning.
• Favorite tool: Omnigraffle
• Book recommendations: Do you matter? by Stewart Emery and Robert Brunner
• Run time:  42:22

Links:

• Find Stæven on LinkedIn
• QuantumBranding.agency
• Ask for a worksheet and pricing template by emailing [email protected]
• Omnigraffle
• Do you matter? by Stewart Emery and Robert Brunner

Quotes:

• “Hopefully this is a destination wedding and everyone is dressed up like superheroes.”
• “We were branding on the fly with our clients.”
• “Those are dull knife exercises.”
• “The conversation changed from pain points to dreaming of new possibilities.”
• “How do I educate the client with being a brand expert?”
• “What if you could be more than ok with that?”
• “I want web agencies to be their clients’ real friend.”
• “Good design is invisible.”

Takeaways:

• Try using a client’s brand attributes in a branding conversation. How is their brandmark helping them look professional? What is its strength? What does it say? How about colors, type, and tone?