Dec 14th @ 10am MT - Lead Gen Intensive w/ Brent Weaver

E74: Lessons from Hubspot’s agency survey with Lauren Hintz

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Show Notes:

Lauren Hintz, Hubspot’s Sales Products Senior Marketing Manager, has spent the last two years working in the Agency Partner Program and recently worked on a project looking into 1,000 agency owners and employees to create a massive evaluation on how they run. Hubspot is an all-in-one marketing, sales and service platform that has been working with agencies since 2010 when they launched their marketing agency partner program.

Episode highlights:

  • Lauren and Brent dig into the results of a 58-page document evaluating agencies, their struggles, their goals and more.
  • Find out what #1 major challenge agency owners share.
  • Learn how many agencies are customizing most of their projects — usually to their detriment.
  • You might be surprised to learn how much money agencies have on-hand, and how many are perpetually waiting for payment to run their business.
  • Best advice: done is better than perfect
  • Personal habit that contributes to success: daily running and getting away from the desk
  • Internet resource or tool: Cozi for organizing
  • Book recommendation:  The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhitt

Links:

Quotes:

  • “I would use our team to do our own stuff.”
  • “Just because your core team can do that work, doesn’t mean they should.”
  • “How do you get that time back?”
  • “How often is it more work than you anticipated?”
  • “You can learn anything online.”

Takeaways:

  • Reach out to fellow agency owners that may share some common difficulties with you. It’s a great conversation starter, and a way to learn and connect!

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