E69: Make chatbots work for your agency with Andrew Warner
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Show Notes:
Andrew Warner is best known as the assertive interviewer who founded Mixergy, the place where proven entrepreneurs teach. But in this episode, Brent turns the tables and interviews him.
Andrew joins us to talk about chat botsβspecifically, why major companies are making chatbots a big part of their marketing and sales strategy.
Episode highlights:
- Why email isnβt the only way you should be contacting your potential customers.
- What bots allow you to build thatβs different from traditional marketing.
- Everything you need to know about spamming and Facebook.
- How to improve chatbot open rates.
- Whether or not you should use images in chat.
- What Andrew sawβthat lots of others missedβwhen he invested early on in chatbot companies.
- Best advice heβs ever received: if you love what you do, youβll never work a day in your life
- Habit that contributes to success: do stuff with other people watching, like emailing
- Recommended book: Dale Carnegieβs How to Win Friends and Influence People
- Recommended tool: Apple watch – for example, recording transcriptions through Just Press Record
Links:
- Slack
- Mixergy
- Netflix
- Just Press Record
- Botacademy.com/digitalagencyshow to try Andrew’s bot
- Apple watch
Quotes:
- βWhere are our audiences? Make bots for those places.β
- βLetβs add another way to reach people.β
- βPeople donβt need email.β
Takeaways:
- Keep chat bots simple – use one or two options.
- Use images, animated GIFs, and emojis to communicate visually.
- Chat bots can be one more tool in your tool belt to offer clients and differentiate your agency.