If you started on your own and you’re growing, it’s hard to realize you’re not the only person exercising judgment and affecting the trajectory of your business anymore. I learned from my wife, Aisha, that paying attention to a few areas of your business can take it to another level.Aisha has helped me see that delegation and relinquishing control are critical.
In my last post, I mentioned that if you don’t figure out your process and set an hourly rate that reflects your time and value, you’re never going to make it to daylight. Today, I explain what “Driving for Daylight” means and what it can do for your business.Driving for Daylight I’m a huge Motor Sport fan. As such, many drivers often refer to the concept of “driving for daylight.
I’ve been in this business for a long time. Despite all my years of hard work, a day came where I realized I was not making money. I still was not getting ahead. I found myself losing every single proposal. In the off chance that I won one, I ended up cutting prices to get it. I lost money on every job I did get, and even then, they weren’t my ideal clients.
Everybody hates cold calling. A lot of people, whom I respect, say you need to make 40 cold calls a day. If you’re lucky, two of them will work out. My strategy is to make two to five calls but make them count by warming them up a little. Hit the ground running by doing some research before you call. Here’s how I do it.
I started my career as a freelancer on eLance. Within six months, I had canceled my account because I had more work than I could handle. Things progressed faster than I anticipated. As you can imagine, I found myself stuck in a tiny box. I was doing small projects for little money, always chasing the deadline. I had to start outsourcing work to keep up. My first hire was a programmer.
Learn how to find more clients, close bigger deals, manage projects and clients, find and hire talent, and grow your business from successful freelancers and agency owners.
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