I recently launched a new company, Solar Energy Marketing, a web design and marketing business completely separate from my current business, Design by Friday. Here’s how I launched it in six months. Laying the Groundwork I mentioned in a previous post that I dedicate 90 minutes a day to connecting with potential clients via LinkedIn.
"My nephew can do this for $800." I call this The Kiss of Death. It's not your fault that people say it. But it is your fault if you let it define your business. Don't let our industry fool you. You are not a commodity. Massively competitive labor marketplaces, free content management systems, and cheap hosting have convinced an alarming majority of web professionals that their skills aren't valuable.
Most of us wonder how we can get more customers interested in our business. If you find yourself asking, “Why don’t people understand my business and its value? Why can’t I attract clients?” the fault is probably not your product or service but in your branding. What is Branding? One of the key elements in developing a successful brand is connecting your product or service with a moving story.
If you started on your own and you’re growing, it’s hard to realize you’re not the only person exercising judgment and affecting the trajectory of your business anymore. I learned from my wife, Aisha, that paying attention to a few areas of your business can take it to another level.Aisha has helped me see that delegation and relinquishing control are critical.
In my last post, I mentioned that if you don’t figure out your process and set an hourly rate that reflects your time and value, you’re never going to make it to daylight. Today, I explain what “Driving for Daylight” means and what it can do for your business.Driving for Daylight I’m a huge Motor Sport fan. As such, many drivers often refer to the concept of “driving for daylight.
Learn how to find more clients, close bigger deals, manage projects and clients, find and hire talent, and grow your business from successful freelancers and agency owners.
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