Over the years, we’ve helped hundreds of web professionals build amazing businesses by teaching them to focus on three key components: strategy, sales, and projects. This boils down to one simple concept: "High value work for high pay." And while these three components serve as the foundational elements of our program, the issue of pricing constantly comes up. People are unsure of which strategy will work best for them and their business.
Each week, at the same time, on the same day, I sit down with a pen and pad. It’s a clearing time. Having no distractions around me with no clearly defined tasks helps to release the barrier of “being on” all the time, allowing new ideas to bubble up. I call it “Paper Time.” This “paper time” is where some of my greatest ideas have come from and it makes me feel like a genius every time.
Most people understand the concept of creating processes and systems in their business. But many have difficulties in how to translate theory into actionable steps. Today, I’m going to walk you through my process, hopefully giving you an idea of where to start and how to tackle such a daunting task.
Before I started my agency I spent some time as a professional sales trainer. One of the questions I would ask as we’d start each class is “When I say, SALESMAN, what’s the first word that comes to mind?” I would get words like Crook, Thief, Liar, Rip Off - the list goes on. Never would I hear something like “honorable” or “trustworthy”. How can you become great at something when you don’t really believe in it?
I’ve been a graphics and website designer since I was 16 years old - back when it was terrible GeoCities stuff. We’ve come a long way since then. But even with all my experience, I was sorely disappointed after getting a BFA and starting my own business. I quickly realized how unprepared I was to work with clients as I started my career as a designer. We hadn’t even learned WordPress in school.
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