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Meredith Kallaher - Sell Your Lead Magnet Before You Create It

Why You Should Sell Your Lead Magnet Before You Create It

Meredith Kallaher helps online businesses expand their reach and explode their sales with digital ads. Meredith spent the beginning of her career as an internationally based CPA with PricewaterhouseCoopers but found herself wanting to use her creativity more in her work life. Creating and managing a successful digital ads strategy has allowed her to use both her expertise in numbers and social media to create big value for small businesses and her own company.

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Hire Remote Team Members

Noel Andrews bought JobRack in 2018 after 10 years of building and leading large teams in the corporate tech world. Since then, he has increased revenue by 4,000x and helped businesses all over the world hire more than 1,000 remote team members from Eastern Europe.

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Running a Remote Agency

Andrew Lee Miller is the founder of AndrewStartups, which is a 15+ year early-stage startup marketing expert that has driven over $400 million in startup exits. He’s the founder of GrowthExpertz, an award-winning SF-based startup marketing agency, and the author of The Startup Growth book. He teaches startup teams the growth hacking mindset, zero-dollar growth hacking strategies, and how to NOT fail as an early-stage startup.

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UX Design

Aiden Foster is a UX Designer and Front-End Web Architect. He is the owner of Foster Interactive, which is a web design agency in Toronto, Canada. Aiden describes himself as being obsessive about processes (in a good way) and uses tools and processes to improve the quality of both a website’s design & code, all while maintaining a careful balance between the needs of stakeholders and a site’s end-user audience. He is actively involved in the open-source community, the president of the local non-profit Drupal Toronto organization, and vice president of Drupal North, which hosts Canada’s largest annual Drupal Conference.

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Leveraging Strong Personal Commonalities

Dan Englander is the CEO and Founder of Sales Schema, which is a fractional new business team for marketing agencies and B2B service companies. He is also the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale and Mastering Account Management. Previously, Dan was the first employee Head of New Business at the animation studio IdeaRocket. He lives in New York and in his spare time he enjoys hurting himself via Brazilian Jiu-Jitsu.

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Finding Success as a YouTuber

Wes McDowell is a website strategist and very successful YouTuber who helps business owners make the most of their websites for automated client generation.

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Lessons Learned from 25 Years in Business

Rich Brooks is the founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.

Rich founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social, and mobile marketing.

He is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.

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Financials for Agencies

Jon Morris is the founder and CEO of Ramsay Innovations, a Finance Management and Strategic Planning company that is focused on helping marketing communication firms grow faster. Previous to starting Ramsay Innovations, Morris was the founder and CEO of Rise Interactive. Under Morris’ leadership, Rise received recognition for excellence in client service, innovative marketing campaigns, and commitment to culture, including acknowledgment from Inc. 500|5000 Fastest Growing Companies (nine-time winner), Ad Age (Best Places to Work in Advertising), Fortune Magazine, Forrester, and more. Morris has been personally recognized as a leader in technology and innovation on the Techweek100 list and Crain’s Chicago Tech 50 list.

As a leader in the digital marketing community, Morris has mentored several entrepreneurs, with a significant focus on the University of Chicago’s New Venture Challenge, a renowned business plan competition where Rise itself got its start. Morris has shared his expertise as a guest speaker, presenting on main stages and at workshops and webinars for organizations such as Search Marketing Expo, Search Engine Strategies, American Marketing Association, The University of Chicago Booth School of Business, Northwestern University’s Kellogg School of Management, Forrester Research, Online Marketing Summit, iStrategy, and Vistage.

Morris earned an MBA with high honors, graduating first in his class from the University of Chicago Booth School of Business and a bachelor’s degree from Kenyon College.

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Working as a Collective

Alkimie was founded in 2020 by Gili Wolf, Vanessa Louis-Woolley, Georgina Miller, and Diane Pauley. Alkimie is a strategy-first brand and marketing collective that includes brand strategy, art direction, marketing strategy, and content strategy services. They believe that people connect with brands that are connected to themselves. Their vision is that every business operates from a place of self-awareness and self-regard as the catalyst for their decisions, actions, and words.

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Tom Hunt - Podcasting for Agencies

E250: Podcasting for Agencies – With Tom Hunt

Tom Hunt starts and grows B2B businesses. Before this, he studied Chemistry at Imperial College London and followed the herd to a management consulting job in London. Tom got bored, built a marketplace connecting online entrepreneurs and virtual assistants from scratch, and sold 90% of it– all while traveling the world. He now starts and grows the world’s most profitable podcasts for B2B businesses at Fame and builds the podcast host for high-growth businesses at bCast.

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The Value of Speaking

Jabez Lebret is a best-selling author, a Forbes journalist, and a successful entrepreneur who sold his award-winning agency in 2018 to open a high school for underserved youth. Today, he is partnering on a project to help female entrepreneurs take their companies from $200K to $1M in revenue. He has delivered over 1,200 presentations, written four books, launched multiple million-dollar companies, and he is an advisor to several Fortune 500 companies.

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Personal Branding

Jay Jay is the founder of Ace of Spades Agency, which is a PR and social media agency that helps high-level CEOs, entrepreneurs, businesses, coaches, and personal brands become known as credible experts in their industry. With clients in 12 different countries, Jay and his team assist businesses and individuals get seen as the number one in their space, by placing them in tier-1 publications, high-end podcasts, morning TV shows, and getting them verified on Instagram.

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E246: Adapting as Marketers – With Jennifer Spivak

Jennifer Spivak is the CEO of The AdGirls Agency, which is an all-female Facebook Ads agency. Jennifer has helped hundreds of businesses generate millions of dollars on Facebook and Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and breaking the rules when it comes to Facebook ads. Jennifer has been featured in Forbes & The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.

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E245: Building Leaders – With Phil Case

Phil Case is ​​the President of Max Connect Digital where he oversees agency growth, client relationship, strategy, and brand. Previously, he was the Managing Partner of Fluid Advertising where he grew the agency from four to 35+ full-time employees in a 6-year period.

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The Value of Market Research

Matt Seltzer is the owner of S2 Research, which is a market research and strategy partner for ad agencies and marketing teams. Matt spent four years as the Senior Research Analyst for the What Happens in Vegas campaign.

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E243: Relationships & Lead Generation – With Lindsay Shearer

Lindsay Shearer runs a large Pinterest ads/SEO/traffic generation community and is the CEO of two digital marketing agencies called Pins 4 Profit and BrandRanx Media. She is a private equity investor in e-com brands, a software developer, a frequent speaker, and a host of masterminds all around the world.

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E242: Setting Boundaries with Clients & Staff – With Emily Cohen

Emily Cohen is a brutally honest consultant who has worked with many leading design firms across the country. She speaks on stages all across the world (about 12-15 times per year) to audiences of creative and agency professionals.

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E241: Offshoring & Outsourcing – With Will Bagnall

Will Bagnall is the CEO and founder of SUSO Digital, a mentor on tech incubator programs in London, and a digital marketing speaker for a number of UK universities. In just five years, the SUSO Digital team has grown to 35 employees across Europe, working on over 100 active campaigns.

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E240: Taking Immediate & Decisive Action – With Damien Zamora

Damien Zamora is the CEO of GoMobile Solutions, which was founded in 2010. He has started and developed several million-dollar enterprises. 

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E239: Combining Marketing with Design & Marketing with Heart – With Cathy Olson

Cathy Olson has been beautifying brands and designing experiences of digital delight for over 22 years, working with multi-billion dollar brands like Costco, Best Buy, and Disney.

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E238: The Future of Digital Marketing – With Geoffrey Colon

Geoffrey Colon is a compelling voice in marketing at the intersection of marketing, tech, media, and popular culture. He has been quoted in dozens of media outlets and has appeared on numerous television programs to share his expertise.

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E237: Positioning your Agency for Exit – With David C. Baker

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, including his latest book titled The Business of Expertise.

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E236: The Impact of Being a Niche Market Authority – With Scott & Craig DeFasselle

Scott & Craig DeFasselle have led more than 150 workshops teaching organizations that help people with disabilities how to find and keep more of the staff they need. After a recent workshop series, an HR Recruiter reported that she had gone from 20 open positions to only 6!

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E235: Crypto, NFTs, Web3, and why you need to get involved—with Daniel DiPiazza

Daniel DiPiazza is a martial artist, bestselling author, and serial entrepreneur with success in the media, marketing, and ecommerce industries. Lately, he’s been getting into web3.0, crypto, psychology, history, science, jiu-jitsu, and psychedelics.

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E234: The Freak Factor with David Rendall

David Rendall, of The Freak Factor, has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm. He has written four books – The Four Factors of Effective Leadership, The Freak Factor, The Freak Factor for Kids, and Pink Goldfish.

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E233: Get better sleep to grow your agency with Sarah Moe

Sarah Moe started her career in Sleep Medicine in 2006 and is the Founder and CEO of Sleep Health Specialists, which provides sleep education to local businesses and corporations.

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E232: Take strategic control on your client projects with Douglas Davis

Brooklyn-based Douglas Davis enjoys being one of the varieties of voices needed in front of and behind the concept. As principal of The Davis Group, Douglas offers strategic solutions to client branding, design, and communications problems.

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E231: Better processes, events, and planning during changing times with Alyson Caffrey

Alyson Caffrey is an SOP, process, and operations expert. Her company has created over 1,000 SOPs for agencies and other types of businesses just in 2021 alone. She has a 13-person team at Operations Agency and many people call her The Wolf (a nod to Pulp Fiction).

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E230: The magic of niching and how to price your project with Aaron Carpenter

Aaron Carpenter runs the agency Legendary Lion, which he founded in 2011, and is also a UGURUS mentor.  He has over 300 clients in his niche, has completed over 500 projects, and also created a directory website that sold for nearly 7 figures.

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E229: Sell, lead, and create winning offers with Cody Getchell

Cody Getchell is the man behind the high-ticket coaching program GSD and is a senior partner in L.A’s top-rated marketing agency Custom Creatives.

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