The Agency Accelerator Package

Episode 267

Build Successful Ad Campaigns in TikTok and Other Social Platforms

With Will Perry

Build Successful Ad Campaigns in TikTok and Other Social Platforms

Will Perry has run over $65M+ in paid social and paid search ads.

He’s obsessed with direct response marketing and is the owner of 3 different businesses: REASON – A DFY Ad Agency for 6 & 7-figure spenders, Future Kontent – A DFY UGC Content agency for Tiktok Advertisers, and Elite Media Buyers Academy – A DWY coaching program that helps agencies get their media buyers to an elite level.

Highlights from Successful Ad Campaigns in TikTok

  • What TikTok is doing for businesses 
  • Should your agency use TikTok?
  • Is it necessary to have a great organic presence to be successful in advertising on TikTok? Will Perry weighs in on what you need
  • How to pull off indirect branding
  • How about producing content—should you put design into it?
  • How one of Will Perry’s businesses helps source creativity and another great place to find it
  • How to do whitelisting work
  • Privacy, overstepping… how are these issues affecting Facebook use?
  • Who is getting phased out because of platform changes? And who will survive?

Lightning Round with Will Perry

Connect with Will Perry

Quotes from Will Perry 

  • “The well is deep. You can go so far down the rabbit hole with paid ads and direct-response marketing.”
  • “TikTok’s not as high-converting as a platform… but you can’t compete with the advertising cost.”
  • “You’ve got to be on the up-and-up. You have to have trending styles in your videos.”
  • “People are on the platform to be entertained.”
  • “No branded content – that’s a no-no.”
  • “The more designed your creative is, the higher your advertising cost.”
  • “Whitelisting is a bigger, branded advertising strategy.”
  • “They have a business problem that is masking itself as an ads problem.”
  • “You’re going to bat with a knife and this is a gunfight.”

Takeaways

  • TikTok may not be for the new advertiser. You need to get going with a lot of content.
  • Problem, solution, objection handling, call to action… the same pieces are still in place.

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Successful Ad Campaigns in TikTok with Will Perry

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