E53: Personalize your way to more profit with Brennan Dunn

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Show Notes:

Brennan is the co-founder of RightMessage, software that makes it dead simple to personalize your website in real-time. In this episode, we discuss how to use personalization to grow your agency, connect with more customers, and get more leads and sales.

Episode highlights:

• What personalization is—and how to use it in your own agency.
• The link between the personalization we do in our own lives and the kind of personalization that works in business.
• How Brennan started using personalization to dynamically generate content.
• How much opt-in rates can increase when using personalization.
• The most creative use of his personalization software—and how you can put it to work for you.
• Best advice you’ve received: People are spending money on you because they think the outcome will be more valuable than the cost.
• Habit that contributes to success: Reading
• Recommended book: Peak by Anders Ericsson and‎ Robert Pool, and Shoe Dog by Phil Knight
• Recommended tools: Kiwi for gmail

Links:

• Rightmessage.com – keep an eye out for a new resource for valuing your funnel
• @BrennanDunn on twitter

Quotes:

• “Have you ever done MadLibs?”
• “Can this help me? I’m not seeing myself on the sales page.”
• “You might not be able to get away with just swapping a headline.”
• “They’re able to make the thing they’re advertising more relevant to the individual.”

Takeaways:

• How do you personalize your sales process? Is your website tailored to the viewer? How can you make it more so?