Finding Success as a YouTuber

Wes McDowell is a website strategist and very successful YouTuber who helps business owners make the most of their websites for automated client generation.

Episode highlights:

• Why you have to create a character on video
• Why you shouldn’t compare yourself to others who are further along in their YouTube journey
• Being clear in your language will help you target your ideal audience
• Tips for channel growth
• The importance of having a plan for video content
• The income opportunities with YouTube ad revenue
• Best advice: Always go to bed smarter than when you woke up.
• Habit that contributes to success: Stubbornness
• Recommended tool: Calendly
• Recommended book: They Ask, You Answer by Marcus Sheridan

Links:

• YouTube: https://www.youtube.com/c/WesMcDowellHQ
• Free masterclass: https://wesmcdowell.com/training/
• First video: https://www.youtube.com/watch?v=RG4APMen1w4
• Website: https://wesmcdowell.com
• Vid IQ: https://vidiq.com
• Video Creators: https://videocreators.com

Quotes:

• “A lot of the people watching are DIYers to some degree. There will be a lot of people watching who want to hire me from YouTube…I realized that I had to come up with some kind of a DIY solution.”
• “The one thing I had going was I stuck with it. I wasn’t seeing these crazy things right away, but I stuck to it.”
• “The searchable content is for new people and the curiosity content is for the people who have already found me.”
• “At the end of every video, you want to get them to the next video.”
• “Half of my revenue is now coming from the most unexpected source ever, which is YouTube ad revenue itself.”

Takeaways:

• Having the right growth strategy is important.
• Storytelling helps a YouTube channel grow.
• Don’t compare yourself to others.

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