E216: How to hire into a happy, connected team with Rahul Alim

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Rahul Alim is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local, and 1,000’s of local businesses.

With 16+ years of experience running his agency, he now coaches agency owners to grow 6-figure businesses with his proven G$D Sales Method. 

Episode highlights:

• How Rahul got started in working with real estate clients.
• How Rahul expanded outside of an original niche.
• Which factors Rahul looks for in hiring any position. 
• What happened when Rahul made a bad hire—as in, a REALLY bad hire.
• How Rahul’s business went from in-office to remote.
• What sales structure works best for the business.
• Best advice: Don’t be emotional in business.
• Habit that contributes to success: Tenacity from sports. And fear of failure.
• Recommended tool: Audible – Never Split the Difference by Chris Voss and Tahl Raz, and Gap Selling by Keenan
• Recommended book: Never Lose Again by Steven Babitsy and James J. Mangraviti
• Run time: 38:58

Links:

• Facebook – feel free to DM!
• LinkedIn

Quotes:

• “It’s one of those industries where you can get your teeth kicked in.”
• “It was kind of like a marriage.”
• “We just have to have a really strong, charismatic project manager, because they’re going to be representing everything this company is about.”
• “I don’t care about the skill just yet.”
• “People don’t hear that in interviews.”
• “I hire a little bit slow, but I have to fire right on certain actions.”
• “I want them to show up without me.”
• “I was masking other people and trying to mask myself at the end.”
• “What would Kobe Bryant do?”

Takeaways:

• Results and relationships: you have to have both to balance success.

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