E210: How to help clients succeed in your course with Marisa Murgatroyd

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Outsourcing services for digital agencies – website design & development, e-commerce, SEO, content marketing, link building – E2M (sponsored).

Marisa Murgatroyd started her career as an artist who was told by her father that she had no marketable skills. She figured out how to build a multi-million dollar business anyway and has shown over 10,000 students how to succeed online — many of whom also felt like they had “no marketable skills”.

As the Founder of Live Your Message & Creator of the Experience Product Masterclass, she’s on a mission to reinvent online education around the world so results and engagement become the norm and not the exception.

Marisa has personally sold over $23M in online courses and programs that have student success rates 10-30 times higher than the industry standard.

Marisa has been featured in: Traffic & Conversion Summit, Mindvalley Momentum, Evercoach Summit, LaunchCon and the Conscious Business Network.

Episode highlights:

  • What happened after her husband “popped the question”—nope, not that question.
  • Where Marisa found inspiration after being challenged with whether or not everyone has the ability to succeed.
  • How much is content vs. engagement? Marisa weighs in.
  • How to create a course that encourages engagement.
  • The first step when creating a course (or video!) to share your knowledge.
  • Best advice: The energy of a blockbuster hit is fundamentally different than a regular product.
  • Habit that contributes to success: Time blocking and scheduling
  • Recommended tool: Roam for note-taking
  • Recommended book: The Power of Moments by Chip Heath and Dan Heath
  • Run time: 32:56

Links:

Quotes:

  • “So you’re a recovering agency owner?”
  • “What would I even teach?”
  • “Marisa, maybe some people aren’t meant to succeed.”
  • “People want a new visible transformation.”
  • “They want to be able to apply it.”
  • “It’s an evolution of the info-product business.”
  • “At the end of the day, it’s about looking at the key steps.”
  • “What works for courses will ultimately make your agency even better.”

Takeaways:

  • Structure your program so people apply what they learn right away.
  • Be sure to reward engagement and push those that aren’t finishing coursework.

 

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