E206: Stories, authenticity, and marketing your agency with Nicole Osborne

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Nicole Osborne was just voted one of 2021’s Top 30 Marketers that Inspire by MarketEd.Live, along with the likes of Rand Fishkin, Seth Godin, and Andrew Davis.

A marketing coach for digital agency owners, she’s based in London but is originally from Eastern Germany. She runs a program called Wunderstars.

Episode highlights:

• Where agencies tend to struggle, and how Nicole wants to help them.
• Agency owners may market for their clients, but their own marketing often takes a back seat. Sound familiar? Why that is and what to do about it.
• What happens when you show too much personality. Is that possible?
• What you have that makes your agency different.
• Where the panda thing started (a little UGURUS history!). 🐼🐼🐼
• Which stories you should use—case studies, your team, history, etc.
• How to filter on social—and how to tie it in with your messaging.
• How to be authentic without turning phony.
• Best advice: Know what your success looks like.
• Habit that contributes to success: Being energetic and positive
• Recommended tool: Headspace for meditation
• Recommended book: Essentialism by Greg McKeown
• Run time: 32:29

Links:

• Wunderstars
• Storyfinder page
• Youtube (Nicole’s best tips are here)
• FB
• Insta
• Twitter
• LinkedIn
• Elk Creative Agency and Corey Dodd
• Impressive ‘About Us’ Pages
• Profitable Digital Agencies FB group – watch Digital Agency Show podcast episodes live and ask your Q’s

Quotes:

• “I always want to make things good—look good, sound good.”
• “We try to make ourselves bigger.”
• “He’s an entrepreneur with battle scars.”
• “When you tell a story, it evokes positive emotions.”
• “We like David Hasselhoff—we don’t like this guy.”
• “We have to be aware of how we come across.”
• “When you find something that’s so authentically you, it’s not an act. It’s quite easy to keep it up.”

Takeaways:

• A great “About Us” page = lots of personality and stories.
• Social media… you need a filter to evaluate and keep your values consistent! Is it adding value? How would potential clients feel seeing it?
• Spend time writing down how you want to show up. Your brand, your agency, etc.