E201: How to navigate the new world of PR with Jen Berson

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Jennifer Berson is the President & Founder of Jeneration PR, an award-winning Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between. 

Episode highlights:

• How Jen feels about hourly billable work.
• What “PR” means today.
• Where we are now—there used to be a total separation between paid and earned PR. 
• Where the big difference lies between digital and print.
• The hidden truth behind writers you see in popular magazines and blogs.
• How you can get out there and get published or recognized for your work—complete with steps.
• Best advice: Less Jen = more money
• Habit that contributes to success: Delegating (at work and home)
• Recommended tool: Canva.com
• Recommended book: Atomic Habits by James Clear, Traction by Gino Wickman, The Alchemist by Paolo Coehlo, The Boy, the Mole, the Fox and the Horse by Charlie Mackesy, A Promised Land by Barack Obama
• Run time: 37:41

Links:

• Hunter mail tracker
• ProfitablePRPros.com – free downloadable resources on resources page
• Profitable PR Pros Facebook group
• Instagram
• Facebook
• Twitter
• LinkedIn

Quotes:

• “It’s my one rebellion.”
• “The space is limited there.”
• “It’s one more element that can work to our advantage or work against us.”
• “The lines definitely are blurred.”
• “It has to be genuine—it has to align with their editorial focus.”
• “You’re not just pitching them—you’re paying them.”
• “She got 75-100 good pitches every single day.”
• “Don’t think that no response means they’re not interested.”
• “If you feel like it’s a good fit, it’s a good fit.”

Takeaways:

• Who is writing the content where you see yourself fitting in? Find them, go deep, pay attention to what they’re doing, and then engage with them. From there you can send a short, strategic pitch written specifically for them. 
• “Pitch before you’re ready.”