E197: Creating a google analytics competitor with Iris Shoor

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Iris Shoor is the founder and CEO of Oribi—a competitor to Google Analytics. It’s an AI-based analytics tool that is dedicated to making analytics easy. She’s had two successful startups and this is her third company.

Episode highlights:

• What got Iris into entrepreneurship – something that’s quite a different pace than her education in architecture.
• Can you be shy and successful in entrepreneurship? Iris weighs in.
• What makes Oribi different.
• How Iris narrowed her focus to creating something like Oribi.
• How Oribi manages the collection of massive amounts of data.
• The differences between two different users: businesses and agencies.
• How Oribi is navigating “Privacy 2.0”.
• Best advice: Always think in both large-scale and small-scale.
• Habit that contributes to success: Spiritual work.
• Recommended book: Fantasy books – His Dark Materials by Philip Pulman
• Run time: 37:38

Links:

• Oribi.io – mention UGURUS or The Digital Agency Show for a discount
• Iris on LinkedIn
• Facebook
• His Dark Materials by Philip Pulman

Quotes:

• “The pace of entrepreneurship is something that I really like.”
• “We tried to take a different paradigm.”
• “Most people use, but nobody really likes.”
• “That looks like job security.”
• “They can’t just build a great relationship with them – they have to get results.”
• “It’s more about understanding the high-level.”

Takeaways:

• Sometimes investments don’t come in the form of upfront costs but rather in developer time.
• Shyness can sometimes be advantageous for entrepreneurs.