The Agency Accelerator Package

E182: Scaling a niche agency to a 7-figure exit with Andy Cabasso

Build websites faster and make clients happier with Zephyr CMS (sponsored).

Get a real-time, visual view of your cash flow with Float (syncs with Xero and Quickbooks Online). 

Andy Cabasso is a digital marketing professional, speaker, lawyer, and occasional wedding officiant. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach. Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency for 7-figures.

Episode highlights:

  • Why law school led to starting a digital agency.
  • Challenges Andy faced when starting his agency.
  • On finding strategic partnerships and making them work.
  • Did being a lawyer affect the success of Andy’s niche choice?
  • What Postaga is all about and why Andy went that way.
  • Best advice ever received: Get sleep.
  • Habit that contributes to success: Insatiable curiosity.
  • Recommended tools: Active Campaign, Ahrefs 
  • Recommended book: Robert Cialdini’s Influence
  • Run time: 33:31


Links:

Quotes:

  • “It kind of was random, as all of life is.”
  • “They don’t necessarily see the value of marketing, and that can be a shock.”
  • “I wanted our website to speak the language that our clients were speaking in.”
  • “We especially stood out from generalists and freelancers.”

Takeaways:

  • Look for opportunities within a niche that you’re familiar with. For example, many lawyers have outdated websites.
  • Creating good content that speaks directly to your audience is a much stronger tactic than going general.

 

POPULAR PODCASTS

SUBSCRIBE NOW

The Perfect Web Proposal Template

39 Lead Gen Strategies Checklist

Own Your Market Field Guide

Free Live Trainings

Access To Training Recordings

Exclusive Community Access