E161: Niching, resilience, and a positive mindset with Stephen Christopher

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Stephen Christopher is the CEO and founder of Wit Digital, which was named a Fastest Growing Company several times in Colorado, as well as a Best Place to Work. Wit is a 20-person agency in the home-services space, and they have worked with over 500 clients.

Episode highlights:

• How Stephen’s agency has shown up on social media during this complicated time with positivity and perspective.
• On Stephen’s 100-day video project, including what happened it wasn’t fun.
• Stephen’s view on imposter syndrome, and the tools he uses to combat it.
• The evolution of creating short-form content.
• How serious Wit Digital is on working within their niche.
• A majorly important thing to remember when picking a niche.
• What AI has to do with niche selection.
• Best advice ever received: Wake up, look in the mirror, say you are enough right now.
• Habit that contributes to success: Act faster than his inner critic or ego.
• Recommended tools: SEM rush
• Recommended book: Stillness is the Key by Ryan Holiday
• Run time: 31:41

Links:

• 100-day challenge on Instagram, Facebook, and LinkedIn
• SEM rush
• Stillness is the Key by Ryan Holiday

Quotes:

• “I can control my mindset, I can control what I focus on.”
• “It still comes up all the time, I think it never completely goes away.”
• “I’m not perfect but I’m doing the best I can.”
• “What if that thing has a positive impact on one person? Who am I to take that away?”
  

Takeaways:

• Showing up positively has a much better effect on your life and business than negativity ever could.
• Thinking about putting something off that you’ve been working on? Stephen believes that may hurt someone who would have benefitted from it.