E129: Focusing, adapting, and the future of the web with Itai Sadan

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Itai Sadan Sadan is the CEO of Duda, a Silicon Valley-based web design and development platform that specializes in enabling agencies to build better-performing websites and progressive web apps, with a superior design, collaboration, and communication experience. Sadan started the company in 2008 from his garage in Mountain View, CA, with his high school friend, Amir Glatt, who is now CTO.

Episode highlights:

• How Itai faced challenges of standing out when getting started with Duda. 
• How Itai decided to focus on the digital agency market.
• How Itai cascaded the message of Duda’s focus to the rest of the company—and to clients.
• Duda is doing well in many countries—except this one.
• Why Itai thinks he’s able to adapt and manage change, even when things don’t work out.
• What’s the future of the web? Is it “dead”? Itai weighs in.
• Run time: 39:40
• Best advice ever received: Higher well—great people will build your company.
• Habit that contributes to success: “Being calm. I don’t get stressed very easily.”
• Recommended tools: Just Watch – helps pick streaming service
• Recommended book: Ayn Rand’s Fountainhead and Atlas Shrugged

Links:

• Duda.co
• Twitter
• LinkedIn
• Just Watch
• Ayn Rand’s Fountainhead 
• Ayn Rand’s Atlas Shrugged

Quotes:

• “It would have been a little strange to have people come and work inside of your garage.”
• “Wordpress is more the android.”
• “Agencies that scale—that’s what they need.”
• “It’s your role to navigate the ship.”
• “Focus is choosing what not to do.”
• “You need to be able to cut your losses and move on.”
• “You’re managing a portfolio of bets.”

Takeaways:

• Narrow your focus! It will help you stand out and compete if you pick a niche. And take your time cascading the message to clients.