E119: How to make your pitches and proposals stand out with Charlie Poulson
Charlie Poulson is the CEO & Brand Architect of Americano—a brand design studio.
During a tour of duty through some of the biggest advertising agencies in NYC, Charlie happened upon a niche of designing pitches for the likes of Ogilvy & Mather, Johannes Leonardo, and Major League Soccer to name a few—helping them win a collective total of nine figures in new business.
Charlie now helps other agencies design pitches based on psychographic characteristics and delight their audience with unique and thoughtful presentation day theatrics.
- Charlie gets into how he does “branding for unicorns,” going as far as building playlists.
- Helping to create pitches came about by carefully watching the pros communicate—with these insightful observations.
- Learn how to read for and pitch to right-brained vs left-brained thinkers.
- Rethink bullet points (yes, we appreciate the irony 😉).
- Think about little ways to express your gratitude—it goes a long way.
- Charlie offers a simple way to use a gift card to guarantee that your proposal gets read.
- Run time: 39:00
- Best advice ever received: Just go to New York City! Do it all the way or not at all.
- Habit that contributes to success: Google calendar
- Recommended book: The One Thing by Gary Keller and Jay Papasan
- Recommended tools: Unsplash for high-quality images
- See some winning pitches and proposals—email [email protected]
- The One Thing by Gary Keller and Jay Papasan
- Unsplash for high-quality images
- “I think the traditional rules for branding are more so out the door.”
- “I can’t believe I went to college just to do PowerPoint presentations.”
- “If we create these great designs and our clients can’t use them…they’re just something pretty to look at.”
- “Clients that are more analytical respond better to things in lists.”
- “Send a basket of snacks.”
- “Take a moment on me.”
- “If you pick me up in a helicopter I’m going to read your proposal.”
- Think about pitching to right-brained vs left-brained people. Follow Charlie’s guidelines for the differences, including whether the brand is itself is right- or left-brained.
- Try turning data into infographics for the appropriate audience.
- Don’t cram too much info onto one slide in a sales presentation!