9 Strategies To Build Recurring Revenue In Your Digital Agency

Episode 270

Communication, Education, and Strategy with Clients

With Colby Flood

Colby Flood founded Brighter Click to create an education-first agency that focuses not just on performance but on proactive communication led by education.

Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance.

They’re the only agency that leads all communications through education.

Episode Highlights From Communication, Education, and Strategy with Clients

  • Should you let your client dictate strategy? If not, what do you do?
  • What’s more important with clients—quality or speed of response? 
  • Why agency owners struggle with client communication
  • On the “employee mindset” vs thinking like a partner
  • How Colby approaches finding clients

Colby Flood’s Lightning Round

  • Best advice: Ship it at 90%
  • Habit that contributes to success: Planning out years, months, and weeks


Connect with Colby Flood

Quotes from Colby Flood

  • “People required education because they were unfamiliar with their product.”
  • “Fast is only good when it’s good.”
  • “Lead through education.”
  • “Your value is perceived in your communication.”
  • “We’re seeing how we can focus on the human element and grow that way.”
  • “I’ve seen some success in that, but I’ve also seen some not success.”

Takeaways

  • When you really know your client’s businesses, you’re better equipped to help lead them to success
  • You don’t have to compromise speed… but you also don’t have to have the response in your first reply
  • Consider whether a decline in operations is worth it when focusing on cranking out sales

Sponsors For The Digital Agency Show

Ready for a managed hosting provider that is going to get your clients the performance, reliability, and support you need? Get started with Cloudways today with a $50 hosting credit using code “DASCW”.

Outsourcing services for digital agencies–website design & development, ecommerce, SEO, content marketing, link building – E2M.

Colby Flood On Communication, Education, and Strategy with Clients

POPULAR PODCASTS

SUBSCRIBE NOW

The Perfect Web Proposal Template

39 Lead Gen Strategies Checklist

Own Your Market Field Guide

Free Live Trainings

Access To Training Recordings

Exclusive Community Access