Episode 270
Communication, Education, and Strategy with Clients
With Colby Flood
Colby Flood founded Brighter Click to create an education-first agency that focuses not just on performance but on proactive communication led by education.
Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance.
They’re the only agency that leads all communications through education.
Episode Highlights From Communication, Education, and Strategy with Clients
- Should you let your client dictate strategy? If not, what do you do?
- What’s more important with clients—quality or speed of response?
- Why agency owners struggle with client communication
- On the “employee mindset” vs thinking like a partner
- How Colby approaches finding clients
Colby Flood’s Lightning Round
- Best advice: Ship it at 90%
- Habit that contributes to success: Planning out years, months, and weeks
- Recommended tool: Darren Hardy’s Living Your Best Year planner
- Recommended book: The Big Leap by Gay Hendrix
Connect with Colby Flood
- Colby’s website: https://www.brighterclick.com/
- Colby’s LinkedIn: https://www.linkedin.com/in/colby-flood/
Quotes from Colby Flood
- “People required education because they were unfamiliar with their product.”
- “Fast is only good when it’s good.”
- “Lead through education.”
- “Your value is perceived in your communication.”
- “We’re seeing how we can focus on the human element and grow that way.”
- “I’ve seen some success in that, but I’ve also seen some not success.”
Takeaways
- When you really know your client’s businesses, you’re better equipped to help lead them to success
- You don’t have to compromise speed… but you also don’t have to have the response in your first reply
- Consider whether a decline in operations is worth it when focusing on cranking out sales
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