Simple Steps to Great Content

Abby Wood is the founder of The Content Lab, a white-label copywriting and content marketing agency that helps digital agency owners get their time back, keep their customers happy, and increase their profits. She serves over 80 agencies with their copywriting needs, has an amazing team, and is also a mentor for UGURUS. She offers the support and guidance that agency owners need to help them grow their businesses and live the life they want. 

Episode highlights with Abby Wood

• What has changed since Abby’s last chat with Brent on The Digital Agency Show
• Why content is so hard
• How changes in behavior have affected copywriting
• How Abby’s agency approaches client work
• How to convince a client that they need to bring in a pro
• What the difference is between writing copy and fixing cars

Lightning Round with Abby Wood

• Best advice: Other people’s lack of planning is not my emergency
• Habit that contributes to success: Being driven, stubborn, and hard on me. Others say it’s my kindness.
• Recommended tool: Surfer SEO
• Recommended book: Building a Story Brand by Donald Miller

Connect with Abby Wood, plus resources

• Last episode with Abby
• Website: https://www.thecontentlab.ie/
• Copywriting templates: contentgoodies.com

Quotes from Abby Wood’s episode

• “It’s very difficult to find good writers.”
• “Content – it is important, but our user behavior has evolved so much.”
• “We’re constantly bombarded…we do just scan.”
• “Make those headlines count, for sure.”
• “You can’t YouTube it – it needs a professional.”
• “That’s why people like you exist!”

Takeaways from Abby Wood’s episode

• Keep in mind that people are actually reading less – you need to stand out
• Keep paragraphs at two sentences, max
• Consider buyer types and how you can approach and serve them
• Show good content vs. bad content

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