I want to discuss the importance of establishing yourself as an authority, and share a few tips on how to do that.
Today I’ll share one of my stories with you.
One of my Agency clients has a business focused on helping Health and Wellness Coaches.
While my client was gathering leads, they weren’t the high-level clients they were hoping to attract and help.
We took a look at what this company had to offer and changed one word, which in turn changed the course of their business forever. They went from attracting:
Health and wellness coaches, to
Health and wellness “influencers”
Word got out about this pivot and the company name was circulated.
They established authority quickly by using a more pointed and direct wording to attract the people he really wanted to work with.
The company wound up in the inbox of a world-famous athlete who had specifically requested someone to work with them as an influencer in the health space.
Moving forward the company has been landing multiple $50,000 clients and now their business is a multiple six-figure agency in this specific niche.
All from changing one word
And while it sounds very simple, sometimes you can’t see the trees for the forest
…but we can help –
If you want an objective set of eyes on your business, Set Up An Agency Growth Session Now!
We’re here for you – you just need to take the next step…