Posts by Aaron Wrixon
Do You Make These Mistakes with Your Website Copy?
It’s hard to write for the web. Don’t let anybody tell you it isn’t. I’ve been a writer for close to 20 years, and I still struggle with it every day. But I’ll let you in on a little secret — the basics are pretty easy. You can get your own website copy to the…
Read MoreHow to Increase Your Project Price Quotes With Good Copy
In my last post, I talked about ways you can get copy for your clients’ websites. If you had a chance read that post, you might have realized I feel strongly about the value of professional writing. (Go figure… I’m a writer.) There are several advantages to working with a professional writer on a web…
Read More4 Ways to Get Website Copy When You Can’t Afford a Writer
So listen. I’ll level with you. I’m a writer. And I used to be a web pro. So yeah, I know what a pain web copy can be. You can’t launch without it, but… it’s hard to write it. And it’s even harder still to get clients to write it. A professional copywriter can make…
Read MoreHow to Help Prospects Know, Like, and Trust You
Content marketing can build your business, but to make it work you need to know the ground rules. I should first say that, ground rules or no, your content needs to be truly awesome in order for it to hit home with potential clients. It doesn’t matter whether you’re sending emails, writing a blog, publishing…
Read MoreMaking the Shift from Web Pro to Publisher
You’re not a marketing guru. It’s not what you’re good at—and besides, between trying to land deals and actually implementing projects, you’ve got enough on your plate. But you are a businessperson, which means you know that without clients it doesn’t matter what you know or how good you are. If you don’t have a…
Read MoreThe Four E’s of Truly Awesome Content
In previous posts I’ve talked about content marketing—both what it is and why you should invest in it. But in this post, I want to talk about the actual “content” in your content marketing. And I’m going to start by painting a picture for you. Imagine two friends at a party. The first guy says,…
Read MoreWhy You Need to Embrace Content Marketing
Today’s savvy consumers have learned to tune out sales pitches. They fast-forward through commercials on their DVRs; they use pop-up blockers online; they sign up for the Do Not Call registry to keep from having to answer telemarketers. Is it any wonder that B2B advertising messages can no longer effectively reach the same people when…
Read MoreWhat is Content Marketing?
How’s your marketing looking these days? Is it looking like…marketing? Here’s a sobering fact: nine out of ten of your potential clients do online research before they make personal purchases. What are they looking for? Useful information like reviews, testimonials, tips, how-tos, and checklists…anything that may help them to make a more informed purchase decision.…
Read MoreHow to Write an About Page That Wins Business
In my work as a freelance web writer, I get asked to write a lot of About pages, but in this post I thought I’d share what makes one good. Put simply, an About page is your chance to tell a potential client why they should bother with you. 1. Why should they keep reading?…
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